James Read Tan is the only tanning range formulated and headed up by a leading tanning expert. With his unique take on self tan, James was the first person to put skincare and tanning into the spotlight. Every product within the range is dreamt up by James himself, resulting in a concise edit of skincare rich, innovative, multi-purpose tanning products (or as we like to call them, tanning hybrids) to suit all skin tones and types.

At James Read they believe that a good self tan should be like a good face lift, completely undetectable. That’s why all of their products have been formulated with their patented Tantone Technology to ensure the most natural looking glow in town. The words streaky, orange and hard to apply, simply aren’t in their vocabulary. And you don’t just have to take their word for it! All of their Tan-Ovations have been tried, red carpet tested, obsessed over and Instagrammed by James’ star-studded A list clientele such as Cara Delevinge, Ellie Goulding and Rosie Huntington-Whitely.